There is such phenomenon as 'always in fashion', 'always trendy'. For example, existed from time immemorial clubs, societies, salons are just those ones. The natural person's communication filtering process, this or that society prestige, positioning, all these were summarized in a club format of social life, no matter if it was some gathering in an epoch of antiquity (for example, in beauty Agrippina's salon at the Roman villa in emperor Tiberius's epoch) or if it's a present day fashionable Moscow club.

That one, which is always trendy, does not change. There have been the same gold, silver, platinum (or imitation) PR club accessories, the same vital topics of high-society chattering:
"What coast is fashionable purple from?" ("What is the new Gucci collection?")
"What new has Cotulla written?" ("What new has the famous politician written?", "What is the news from Elle?") "Is the grapes crop good this year in Phrygia?"("What about Beaujolais Nouveau party?", "Is Jean Louis Laborde wine sampling cool?") etc.

Exclusively symbolic feature of this question varies. Some kind of symbol has ever been in clubs, as we now would say, some kind of identification for initiates. This tradition of an elite club life and such feature symbol manufacturing has lived up till our days (and it will go on).

We value and we care of the aura of mysteriousness and elitism.

One sort of things is to drink beer at the restaurant, and it's quite another thing to do this at the Foamy Drink Lovers Club, feeling coolness of the platinum VIP club card through a jacket pocket.

And the more your symbolic signs are cool and extravagant (metal club cards, exclusive cards of the VIP-clients), the more attractive to be a member of such close, but always-in-fashion VIP-circles of initiates.

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